The goal for this brief was to create a social campaign, branching across online and in-person touchpoints. I designed this anti-texting and driving campaign for the TAC, as I believe this is an extremely important issue.

‘Boot It’ encourages drivers to put their phone in the boot before they start driving. Its tagline ‘Boot your Phone Before you Burnout’ has two meanings; the first refers to crashing, the second is in reference to being burnt out from being on your phone too much.